In our hyper-connected and ever-evolving era, staying on top of emerging trends is paramount. This is particularly true if you are trying to make it in the competitive eCommerce world by running a Magento store.
Getting insight into the latest trends can help you stand out from your competitors and ensure your brand and overall strategy remain on point, fresh, and relevant.
As we approach the end of a very eventful year, we should also pay attention to what’s coming next. For this reason, we have prepared a glossary for you of the top 9 trends and buzzwords to watch in 2023.
Take a look!
Let’s start with covering the basis! An all-encompassing term, eCommerce is here to say. It is used to refer to the practice of trading goods or services over the internet.
Search Engine Optimization (SEO)
You certainly have heard of SEO before. Search Engine Optimization is the practice of designing and strategizing an action plan with the goal of increasing your eCommerce visibility in the marketplace. This is usually carried out by leveraging trending and well-positioned keywords in your listings.
The SEO tailored to your Magento e-shop needs, Ecommerce SEO will often consist of a strategy designed to boost your chances of reaching your target audience. These include targeting product and category pages as well as highlighting marketing launches and campaigns with specific ads and keyword strategies.
Analytics are there to help you track the performance of your online store. This sophisticated system clarifies all your business doubts by providing you with the discovery, interpretation, and communication of meaningful patterns in data. A good analytics platform will turn such data into digestible graphs for you to read and get actionable advice.
When you are selling products and services online, content is king. A CTA (call to action) is a brief sentence – often placed at the end of an ad or blog post – that conveys a clear invitation to buy the product or ask for more information with a sense of urgency.
Once you attract your prospects to your website, you are only halfway there. The next step you are now looking forward to is conversion. By conversion, we refer to turning online lurkers and prospects into buyers or subscribers of your eCommerce product or service.
One of the most essential elements to track, the conversion rate is the share of your audience that converts into actual customers or subscribers over a given period of time. Staying on top of this data allows you to make adjustments as you go, giving you plenty of chances to increase your customer base.
The landing page is the first thing your prospects will see when clicking on a Metalink of an ad. It usually leads to an in-depth product description or a form to request more detailed information about your services.
By metrics, we refer to a vital function of your SEO strategy designed to highlight trends such as keyword rankings, generated revenues, and website traffic among others.
The Bottom Line
We live in ever-changing times, but some things are likely to stay the same. Mastering these 9 eCommerce trends will help your business thrive in 2023 and beyond.
Would you like to be more in control of your eCommerce platform? We can help!
At Razzo, we provide a Magento extension designed to boost your eCommerce performance. Needs. We offer raphs and dashboards to automatically extract quality, actionable data for all your business decisions.
Get in touch with us today to know more!