So you have given it some thought and decided you would like to open up an online store.
Exciting! If you have found this article, chances are you may be wondering about the necessary steps to set up a successful eCommerce.
In fact, the harsh truth is about 80 to 90% of new online stores don’t survive in the long term. This happens because many entrepreneurs are clear about the products they want to sell, but are in the dark when it comes to the ins and outs of running a successful eCommerce business.
Before you even get started, it is important to familiarize yourself with some of the most buzzing terminologies from the eCommerce niche. In this article, we have collected the 8 most popular terms so you don’t have to.
By now, you sure have heard about SEO but what is it, really? Short for Search Engine Optimization, this term refers to a series of efforts dedicated to increasing a product’s visibility through improved search engine ranking. Mastery of SEO involves researching your target audience and the words they are most likely to google – in turn boosting your chances to reach them.
2. eCommerce plugins
Another popular lingo in eCommerce, plugins refer to any extension or application designed to integrate with a given eCommerce platform. Plugins usually expand and enhance the features and functionalities of the platform.
3. Meta data
Meta data is data collected to provide search engines with information concerning your online business. It is usually not accessible to the general public, as it is more of a “behind the scene” operation to help you improve your visibility on the world wide web.
In this time and age, one thing you need to do as an online business entrepreneur is how to reach your audience across all platforms. The multichannel approach allows you to do just that. A good example of a multichannel store is one that offers the possibility to buy online as well as at a physical pick-up point.
Unlike the multichannel, whose channels don’t overlap or share information, the omnichannel provides shoppers with a unified experience. For example, in the omnichannel environment, the physical store will have access to the buyer’s purchase history and personal data.
If you are just getting started on your eCommerce business and produce your own merch, you will probably have to follow a drop-shipping model. In practical terms, this consists of a direct line between manufacturer and buyer, without the need for a middleman. This is a standard practice among many small eCommerce in the arts and crafts and home decor niches.
When it comes to marketing your eCommerce, visuals are extremely important. Headlines consist of either still or motion pictures designed to catch your target audience’s eye. When leveraged carefully, headlines can do wonders for your brand positioning
Among the most popular ad services, Adword is there to make your eCommerce stand out in the crowd of search engine results. It works by linking your ads to specific keyword searches, in turn, restricting the advertising to the people who are most likely to appreciate your product.
The Bottom Line
Getting started on your eCommerce venture is likely going to be one of the most exciting times of your life. In a sea of endless competitors, preparation and commitment are paramount. Familiarizing yourself with the industry lingo is the first step to tasting the waters and getting closer to your business objectives.
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To receive more information, don’t hesitate to get in touch.