Top-five E-commerce Trends and Statistics for Magento Store Developers

If you have been paying attention, you are probably aware of the massive impact Magento has on the e-commerce field. With its incredible functionality and potential to reach big audiences, Magento is likely the first platform to come to mind when thinking about opening an online store.

In times of fierce competition, though, simply launching your Magento store won’t do. Rather, it is important to research and implement a series of best practices that are most likely to bring in the desired results.

In this article, we have gathered five e-commerce trends and statistics to inspire your next move. So if you are willing to grow your online business, read on.

Trend Number One: Artificial Intelligence

Many businesses across different fields have recently taken an interest in artificial intelligence. In Magento’s case, this effort has been directed toward leveraging various aspects of business, from product recommendations to inventory management and marketing. 

As a virtual store manager, automating these functions helps you enhance personalization, seamlessly stock up on inventory, and collect actionable data to inform your business decisions so you can keep providing quality products to your target audience.

Trend Number Two: Leveraging Social Media

It is no secret that social networks play an ever-important role in advertising e-commerce products. In the U.S. alone, 91.9% of U.S. marketers in companies largest than 100 employees conducted some degree of marketing effort on social media in 2021. This practice – known as social selling – allows you to effortlessly increase your visibility so that your target audience can find you.

Trend Number Three: Push Notifications

Successful Magento shop owners are all likely to share a little secret. In fact, they all seem to be doubling down on push notifications.

 As the function is usually embedded in most smartphones, automatic notifications are a pretty effortless means of reaching your prospects and positioning your brand.

A recent report points out that around 68% of consumers keep their push notifications active at all times on their phones. This, in turn, translates into higher conversion sales for a lot of Magento store managers as it provides them with a fairly straightforward way to promote special offers and discounts.

Trend Number Four: Voice Search

At first considered slightly awkward, voice search is slowly but surely becoming the gold standard in the world of e-commerce. As tools such as Alexa and Siri become increasingly more popular, and consumers enjoy the possibility of still accessing the web hands-free while driving, offering voice search opens up a world of possibilities for e-commerce owners. In fact, it is estimated that 71% of customers like to search queries by voice rather than typing.

Trend Number Five: Live Streaming

Last but not least, live streaming has proven to be yet another effective strategy to increase engagement, build loyalty, and become more personable. 
By using video tutorials, honest reviews, and conducting sales campaigns to be advertised on the most popular broadcasting platforms, Magento owners are boosting sales and growing a follower base. In fact, 85% of video marketers swear they have grown in popularity upon relying on this medium.

The Bottom Line

The world of e-commerce is forever subject to fluctuations and change. Staying on top of the most relevant trends and statistics can provide you with invaluable tools to grow in your Magento venture. 

Would you like to boost your sales, increase retention, and enhance the visibility of your Magento store? We can help! 

At Razzo, we specialize in collecting statistics for Magento sites through digestible infographics so you can get a grasp on your target audience and best provide products that are aligned with their needs. 

To receive more information, don’t hesitate to get in touch.